What are BACKLINKS?
Backlinks also known as 'referrers', backlinks are when other web pages direct readers to visit you through hyperlinks.
Backlinks are important for two big reasons. Firstly: backlinks can measure how much eminence and respect you have earned on the Web. The more reputable and prominent your backlink referrers are, the more you have established your web page as a worthy destination. Conversely, if you have no backlinks, or very disreputable backlinks, then your credibility on the Web needs work.
Backlinks are also important for how you rank in search engines. The more backlinks that you have, the more 'popular' you are considered on the Web, and more highly you will rank at Google. While backlinking is not the only factor in ranking web pages, strong backlinking does indicate that your site has achieved some kind of worth in the eyes of other publishers.